Girl Scouts Discover the Hottest New Marketing Tool: Marijuana

Get ready for a buzzkill: the Girl Scouts of America aren’t quite the powerhouse they used to be.

Facing declines in membership, deficits and internal conflicts, they’ve (sort of) adopted targeted marketing to reverse their fortunes by catering to the most natural audience for their signature edibles: potheads.

Back in 2012, the Scouts won praise as “small businesswomen” for using social media to set cookie sales records; one entrepreneur even created a “Girl Scout Cookie Locator” iPhone app.

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