Get Your Reputation Insured With AIG
Well now. AIG subsidiary Chartis has launched a product this week called “ReputationGuard” that will offer services from Burson-Marsteller and Porter Novelli to account holders in case of a crisis situation. Policy prices vary, but a small company could shell out $10,000 in annual premiums.
Yes, we’re talking about the AIG that got all that bailout cash and became the object of intense scorn when the economy collapsed in ’08. AIG’s own crisis situation was so bad, this subsidiary changed its name from AIU Holdings to Chartis so it wouldn’t be associated with its parent company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in