Who said the age of the celebrity spokesperson is dead? Weight loss companies may be struggling to find value in the big but “less credible” names they pay to promote their products, but in many cases a single famous face can change the public’s perception of a brand.
For example, we never would have picked George Takei to promote the AARP, but here he is explaining tech trends to your parents and grandparents in a YouTube series called “Takei’s Take“:
Is Google Glass relevant to the 50-and over demographic, and does this clip directly promote AARP’s interests? We’d say no to both, but the series certainly helps disprove stereotypes about the organization being out of touch with the cultural zeitgeist. The fact that the brand-new channel has earned more than 22,000 subscribers in the last two days and that the pitch pretty much writes itself is a clear illustration of Takei’s value. (But we do wonder how many of the users who watched this clip will qualify for AARP membership at any time over the next 25 years.)
h/t to Steve Hall at AdRants