General Electric's Gary Sheffer Named Chairman of Arthur W. Page Society
In what would appear to be another move toward greater focus on corporate transparency, the Arthur W. Page Society has named General Electric‘s head PR man Gary Sheffer as its newest chairman.
Sheffer, who’s been included on PRWeek‘s power list in the past, faced significant challenges at GE after the economic collapse and subsequent government bailout. He promoted a transparency strategy that included creating the “GE Works” CSR project, responding to political scuffles and promoting the company’s awesome “science fair” Vine project.
Sheffer
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in