GE Illustrates How Not to Use Twitter
Last week, The New York Times published a story stating that General Electric paid no taxes, thanks, in part, to “fierce lobbying” that actually resulted in tax benefits. GE’s public affairs division thought it would be wise to try and refute this claim via Twitter. Bad move.
Business Insider received a tweet from GE yesterday asking them “to stop repeating the NYT’s ‘misleading attack’.” BI replied with some specific questions. The back and forth that ensued between BI and GE — questions, then silence from GE, then replies and more questions — ends with Henry Blodget writing that GE spokesperson Anne Eisele was working on an explanation in response to further evidence produced by the Times.
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