Gawker Pitches a Tent Over Mark Penn, Again
Gawker obtained an internal Burson-Marsteller email that plainly asks senior management to use CEO Mark Penn’s latest Wall Street Journal “Microtrends” column as a marketing tool to pitch potential clients.
This particular column was about “Glamping,” i.e. glamorous camping. BM EVP and former Bill Clinton speechwriter Josh Gottheimer sent an email to the very top people suggesting they use the column as an excuse to call the national campground association, Coleman, “or emi ll beam etc.”
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