Gary Vaynerchuk On Rethinking PR

Gary Vaynerchuk, pied piper of wine and of social media gives his take on what’s wrong with the PR business in the video above.

With more filters refracting the news than every before, the need for the PR industry to use everything at their disposal to get ahead of the news–data, gut, access to the C-suite, etc–is what Vaynerchuk is really saying, and it’s incredibly hard.

“You have to give a shit,” to quote his “Making the Brand” talk at Social Media Week.