Wait, Gabby Douglas Has A PR Problem?
First the obvious: Brilliant young gymnast Gabby Douglas, Olympic gold medalist and winner of a “potential endorsement goldmine,” slipped a bit in last night’s balance beam competition, falling to seventh in the rankings as the 2012 gymnastics events drew to a close.
But does the new individual world champ need a strategic PR adjustment? Sally Jenkins of The Washington Post seems to think so. Her basic message to Douglas: ignore the noise. In the wake of overwhelming media scrutiny of her every move, her
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in