Fumbling the Post-Game Presser: 3 Lessons PR Pros Can Learn From Cam Newton

This is a guest post by David Hlavac, group account director atBellmont Partners.

This is a guest post by David Hlavac, group account director at Bellmont Partners.

Crybaby. Sore loser. Poor sport. Cam Newton is likely none of those things. But his post-Super Bowl press conference left lingering doubts in the eyes of fans and critics alike.

Newton’s curt, one-word responses to reporters’ questions and hasty retreat from the microphone have reversed the field of public opinion about the player and his character. Of course, losing is no fun for anyone, much less a confident, personable and engaging athlete who truly believed his time had come.

When a lively personality like Newton turns sullen, withdrawn and combative within a matter of hours, it can come as a bit of a shock.

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