FTC: There Have Not Been Any Cases Brought For Failure To Disclose

FTC officials were very clear with PRNewser when we spoke with them after the agency released its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” this past October.

Despite rumors of $11,000 fines for failure to disclose a paid relationship between a blogger/spokesperson/etc. and a brand, the agency reiterated to us then, and again this week:

They are not rules or regulations, so there are no monetary penalties, or penalties of any kind, associated with them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in