FOX Sports Courts Brazilian Dads with Lullabies
This campaign may lull you to sleep.
Fox Sports wants to get more Brazilian dads to check out its futbol coverage — but how can they watch the latest matches when their toddlers need to sleep?
This new campaign has the answer (maybe): late-night games set to lullaby music.
Will it work? We don’t know. The ambient crowd noise and endless back-and-forth of most soccer matches is already boring enough to put us to sleep.
But it’s definitely cute.
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