As we know in the world of media and national reporting, “Breaking News” doesn’t quite have the same authority as it used to hold in the minds of consumers. In fact, when a “Breaking News” stinger hits, many viewers just assume it will feature someone else squawking their disapproval for the administration or leading people down a rabbit hole somewhere.
Lately, the only thing sacred would be a presidential press conference. Unfettered access to the leader of our country’s every word. Every TV camera glued to his message. And then the pundits on any station can vomit at will.
Those days are gone, thanks to FOX News. We are just reporting. You get to decide…
As a responsible PR professional, I watch all news sources. We really should. Understand the media, not the bias, is how PR should operate. That notwithstanding, FOX News did the unthinkable the other day when President Obama was hosting German Chancellor Angela Merkel in an effort to discuss their allegiance against Russia.
Sure, Wheel of Fortune was on, but it is a president addressing the country, right?
Some producer determined the press conference wasn’t worth the time to broadcast because the reporters seated in front of the two leaders were not being barraged enough with Benghazi lines of questioning. And so, they broke in and never returned.
How do you like that? Yes, a Senate committee ruled to organize to (finally) investigate Benghazi is serious news, but to break up a presidential news conference because no one is asking about it? Seriously?
Later on in the press conference, which were carried in full by the other two stations down the dial, the President discussed Russia and Ukraine, U.S.-Germany relations, National Security Agency spying and the recent botched execution in Oklahoma. However, since that isn’t “real news,” FOX decided to prattle on about the Benghazi committee.
Again, that is news, but so is a presidential news conference. At least, it used to be.