Fox News, Disney and Every Other Brand Scramble for Latino Audiences
Oh hey, did you hear about the incredible growth of the United States’ Latino population? So did Barack Obama‘s re-election campaign, the Republican House majority and every entertainment brand in the Western hemisphere. Today brings news of Univision and Disney joining forces to create a 24-hour news/entertainment channel called Fusion that will cater to Latinos. Wait, isn’t Univision already a 24-hour channel for Latinos? Why yes it is!
This new brand, however, would serve those with deep Latin heritage who either predominately or exclusively speak English at home and who probably only watch Univision “if they’re at their grandmother’s house” (ha ha).
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