Foursquare Founder on PR: "It Pretty Much Takes Care of Itself"

Mobile social network and gaming application Foursquare has received quite a bit of hype since launching at last year’s SXSW Conference. Despite only 60k users, no revenue and no business model, the company has emerged as one of the next hot things that may not yet have the user base of a Facebook or Twitter, but has the “right users,” some may argue. It also has the “hip factor” as being the network that your parents haven’t yet joined, (Hello, Facebook.)

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