RFPs can be a major time suck. Every agency head or new business director knows that, so they try and choose carefully as to which RFPs they really put their “all” into, and which ones they decline to participate in.
Agency heads PRNewser has spoken to from the “hot shops” often like to boast that they don’t do open RFP “cattle calls,” as we called them in a recent post.
Nevertheless, they are often a necessary task in growing an agency.
Jennifer Modarelli, owner and principal of digital marketing agency White Horse, gives her top four disturbing RFP trends in an Advertising Age byline.
Basically they can be summed up in two points: getting invited to the pitch late is annoying, and not getting any feedback on why you didn’t win the business is more annoying. Read Modarelli’s full take here.[Image via Flickr]