Former MSNBC Exec Launches "Media Strategy" Firm
Dan Abrams, former anchor and GM for MSNBC is getting into the PR game. The Wall Street Journal‘s Rebecca Dana reports:
Want good press? Hire a journalist. That’s Dan Abrams’s pitch. The former general manager of MSNBC is launching a media-strategy firm, Abrams Research, to help business executives navigate public-relations challenges — from major acquisitions to bothersome bloggers to outright scandals.
The firm’s chief selling point will be a network of media insiders whose advice is available in exchange for an hourly fee.
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