Former Associated Press Editor to Head PR for BP

Yesterday we learned that Liz Sidoti, most recently the national politics editor for the Associated Press, will now work as one of the top PR names at BP (that’s “beyond petroleum” to you).

In an email acquired by the Huffington Post, Sidoti told family and friends that she will be “managing a great group of professionals in the press shop, internal communications, speech writing and social/digital media sectors.”

True, but the most interesting part of this story will, of course, be her attempts to help BP shrug off its status as one of the world’s most hated brands.

In Sidoti’s own words, she’ll aim to “tell BP’s story of how they are more safely providing a necessary resource for a world” that still runs on oil no matter how many solar panels we put up or how many emissions we regulate.

We’re...