Forget the 'Slender Vender'; Now Coke's Vending Machines Aim to Achieve World Peace
Coke has been doing some creative things with vending machines of late; the Diet Coke Slender Vender can fit in places no hefty drink-dispensing device has gone before, while a Coke-sponsored flag dispenser in a Denmark airport helped welcome people to the “happiest country on earth”. Now, it seems Coke has bestowed an even loftier task upon its vending machines: world peace.
In partnership with agency Leo Burnett, Coke created “Small World Machines“, vending machines that function as soda-dispensing communication portals.
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