A Nielsen report identified a shift in TV viewing habits of teens between the ages of 12 and 17 years old. They watched, on average, 23 hours and 41 minutes of television per week during Q4 2010. That’s significantly less than the 34 hours and 39 minutes of the average American.
Moreover, they’re talking on the phone less, but texting more. In Q1 2011, teenagers aged 13 to 17 years old sent a mind-boggling 3,364 text messages per month. Eighteen- to 24-year-old adults sent the next highest number, 1,640 texts per month.
The report also found that teens are tuning in to tons of video on their mobile devices. Teens watched an average of seven hours and 13 minutes of video on their mobile phones versus the average four hours and 20 minutes of the general population.
PR lesson here: If you’re targeting teens, hit them up on their cell phones.