For PR Staff Titles, A Little Creativity Goes a Long Way

Last week’s PRNewser Poll asked “How creative can publicists be with staff titles?” The votes are in, and the majority said, “Somewhat.”

Nearly half, about 48 percent, said PR firms can add a touch of whimsy to PR titles, going a little farther than the traditional account executive and VP labels we’re used to.  One comment on Twitter said titles could have a little imagination, but should stay “professional sounding to outsiders. Perception ≥ Reality.”

A little over 45 percent said PR firms should stick with traditional titles; that the PR industry and its staffers need to be taken seriously.

Only

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in