For BP, It's More Than Just a Branding Campaign

This PRNewser found himself intrigued by an Adweek story published today, titled, “Experts: BP Will Get Past Crisis.” Isn’t it a bit early for such predictions, we thought?

To be fair, PRNewser did ask a question ourselves last week in a story, “Will BP’s Brand Ever Recover After Gulf Coast Spill?” which presented some contrasting viewpoints.

One reader suggested, “It’s a premature question,” and they were right. BP has a lot more to be concerned with right now than their “Beyond Petroleum” branding campaign.

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