Mediabistro‘s latest “How to Pitch PR” article turns its attention to All You magazine. With a monthly circulation of 1.2 million, the magazine targets busy moms with information about how to live affordably.
Sold exclusively at Wal-Mart (the magazine also has a subscriber base), executive editor Susan Spencer suggests that publicists take a look at what’s happening in the publication and in the store to determine the best pitches.
“If you want to understand our reader, you need to experience the store,” she says.
Read more about how to pitch All You by clicking here.