The New York Times‘ Stuart Elliott looks into a new campaign from the Bureau of Consumer Protection of the Federal Trade Commission, which will teach children:
…how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf.
Omnicom-owned Fleishman-Hillard is supporting the bureau on the campaign.
Elliott wondered if having a firm owned by a large marketing services company teaching kids about advertising represented a conflict.
David Vladeck, director of the bureau disagreed, and stated about Fleishman, “They also know the tricks of the trade…We’re tapping into their expertise.