Flacks Give Hacks the CRAPPs in the U.K.
It’s that CRAPPy time of year again, when PR people and the media in the U.K. come together to honor the box-clever, the most PR-friendly newspaper, and the least “twattish” on Twitter. Agency 10 Yetis came up with the CRAPP Awards (Communicative Relations Awards from PR Professionals) last year for no other reason we can see than to get a bit of attention. Over 12,000 votes were cast last year. Submitting your email address puts you in a drawing for 3G Amazon Kindle, but such a contest could be bent.
Get your vote on while there’s still time.
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