Five Basic Tips for Pitching Media

Pitching a story today? Of course you are. But are you doing it well?

After the jump, Joe Donatelli, L.A.-based journalist, former editor of several men’s sites, and current editor of The Humor Columnist, offers five tips collected from his experiences and those of his colleagues about how best to conduct your outreach. They’re basic, but a reminder never hurts. To these we would only add these pieces of advice for pitching PRNewser:

-Keep it simple. Sometimes a cool picture or one interesting aspect of a campaign is all it takes to grab our attention.

-Please pick one email address and pitch that address only.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in