Firm Exec Recounts Her Experience in Japan After the Quake

Bridge Global Strategies president and CEO Lucy Siegel traveled to Asia just before the devastating earthquake and tsunami that struck Japan last week. In a post on her firm’s blog, she recounts her experience in Tokyo in the aftermath of the quake. Moreover, she discusses the communications problems that have arisen.

“It started with TEPCO [Tokyo Electric Power Company] understating the problems with the reactors to the Japanese government, which then repeated what TEPCO said and (unknowingly, I believe) understated the dangers to the Japanese public,” she writes.

Click

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in