Fired Groupon CEO's Farewell Message: PR Win?
In case you haven’t heard, long-struggling daily deals leader Groupon finally dumped its controversial CEO Andrew Mason yesterday. But we have to say that his “resignation letter” was the most amusing pseudo-press release we read this week–and the Internet seemed to agree! His letter, in full:
(This is for Groupon employees, but I’m posting it publicly since it will leak anyway)
People of Groupon,
After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in