FIFA Tells Beats Headphones To Beat It With Ban From World Cup
Everywhere you look across the sports world, you see athletes wearing Beats headphones. Everywhere except at the World Cup in Brazil.
Due to a licensing deal with Sony, FIFA has banned Beats by Dre headphones from the pitch at the World Cup. Sony, the company with a marketing deal for the games, distributed free pairs of its own headphones. But, as Reuters notes, they don’t seem to have the same ubiquity as Beats.
Beats, which was just acquired by Apple for $3 billion, made a big impression at the London
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