What’s that sound you hear? It’s the sound of a thousand fashion PR pros breathing a sigh of relief as Fashion Week is winding down here in New York. As happens every year, PR pros overbook shows, anticipating some drop off on their lists. When everyone does show, “more people talk about not being able to get in,” said PRCouture.com Founder and Editor Crosby Noricks, who has been covering as many of the shows as she can. “Ideally, you’d want to have a show that was flawlessly executed.”
However, the pros will always find a way in. “If you act like you know what you’re doing and you’re supposed to be there, you can get into any show,” said Noricks.
New trends for this year include a drive to make things a little bit more digital. “So many mainstream fashion editors are starting a blog or looking to bloggers for feedback,” said Noricks. Other notable digital news includes designer Vivienne Tam’s partnership with HP for the “first-ever HP digital clutch to debut on Fashion Week runway.”
In terms of who is getting the most buzz, Sabrina Chapman, Publicist for Simply Chic PR, said, “Diane von Furstenberg has the most effective marketing for her collection. With an air of exclusivity, she remains the most talked about show two months prior. Anyone who is anyone calls in favors for a ticket and the line to get in the Tent creates buzz far beyond Bryant Park.”
Modem Online has the complete list of agencies and publicists behind each and every designer.