CNN fell for a pitch about a 140 year-old hot dog found underneath Feltman’s Kitchen, a Coney Island fixture now being demolished. The fake dog was designed to draw attention to the Coney Island History Project. The dog, bun and receipt, supposedly encased in ice under the restaurant, was cooked up in the grand “ballyhoo” tradition of flacks of yore, according to the Project’s spokesperson Tricia Vita.
Vita is unapologetic about getting both CNN and News 12 Brooklyn on board, and dedicated the stunt to legendary press agent Milton Berger, who came to Coney Island in 1952 after working on a Broadway show.
The segment is no longer appearing on CNN.com. You can still watch News 12’s report here (cable account number required)
Berger was that guy the media called when they wanted an estimate of the number of people on the beach–always about 2 million, rain or shine.