Facebook's Own Records Contradict Its Latest Apology

If by “people” you mean “Facebook researchers”

We won’t say that Facebook has gotten good at apologizing, but they’re certainly used to it. At this point, even your great aunt has heard about the disastrous effects of a research paper that revealed the details of the company’s “manipulative” emotional A/B testing study. It might be Facebook’s biggest PR challenge to date because, even though it was probably not illegal, many users feel violated somehow.

The damage control line so far has been “it’s all about research” with the ultimate goal of improving the user experience–and that everyone implicitly agreed to play the part of unknowing digital lab rat when he/she clicked “OK” on Facebook’s terms and conditions.

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