Facebook's New Algorithm Is Smarter Than You

like-baiting-screenshot

WHERE ARE THE PUPPIEZ?!?

We’ve all seen the fruits of our Facebook labors decline precipitously in recent months–and yesterday the company made clear in an online statement that it will no longer tolerate desperate attempts at increasing reach.

In other words, tone down that CTA or your posts will be deader than last week’s meme.

In particular, the company wants to actively punish the purveyors of three types of posts:

1. Like-Bait, or posts including copy along the lines of “like if you agree!”:

“…when we survey people and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares.”

Well,

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