Facebook Wants to Know What You Had for Breakfast This Morning
Facebook’s latest plan to convince brands and advertisers that its services have some real-world value involves utilizing the endless data collected via users’ adventures beyond their own accounts.
In other words, Zuck and company’s new aggregation partners will collect info about what users do when they’re not scrolling through their newsfeeds so the ‘book can better tailor ads to relevant audiences and convince more clients to pay for exposure. Yes, the faceless Big Data-bot wants to know which books you bought on Amazon, which shows you watch on Hulu and which restaurants you like on Yelp and Seamless — because it’s all about those cookies.
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