Facebook To Let Strangers, Brands Send You Paid Messages

Today brings yet another reason for Facebook’s billion-plus users to get their collective knickers in a bunch. In its latest attempt to catch the white whale we call “revenue”, Facebook announced changes to its messaging feature: the network will soon offer a pay-per-message service to test audiences before making it available to all users.

The changes also include new inbox filter options: by choosing the “strict filter” option, users could automatically send messages from non-friends to the little-seen “other” folder…unless said parties pay up.

Facebook

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in