Hey Facebook users, it’s time to rejoice!
Facebook Inc.’s WhatsApp messaging service is about to change the way we chat via social media. That’s because they’ve decided to drop WhatsApp’s annual $0.99 subscription fee.
Why is summed up in one magical word for all digital PR experts and social media companies alike — monetization.
With most marketing tech companies, there is a metric called ‘Cost Per Customer’ or more commonly ‘Cost Per Acquisition’.
CPA is calculated by dividing the cost of advertising by the number of leads or customers for a given period of time.
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