Facebook PR Really Wants Famous People to Post During the Super Bowl
OK: one last Super Bowl post before the big weekend, because this one provides us with a glimpse inside the Facebook PR team’s strategic manual.
This morning Re/code posted on a letter sent by the Facebook team to a talent agency in which the network explains the rewards public personalities will receive for participating in a little pigskin experiment.
The idea: big names will start a “WatchWith Party” by simply posting Super Bowl-related stuff and using the hashtags #FBWatch and #SB48 (because everyone uses Facebook hashtags).
You want to read the conditions, don’t you?
Here we go: the celebrity must post 5-10 times during the game.
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