'Facebook Gifts' Just Might Work

You’ve probably heard that Facebook just hit the one billion user milestone. The company celebrated the announcement with a teary-eyed commercial and a typically understated blog post by the Zuck complete with a “one billion fact sheet.”

While the stats on the sheet are fascinating, they also bring attention back to Facebook’s biggest challenge: How can they turn that unbelievably huge data pool into real-world revenue?

Over the past two weeks, the company rolled out two new answers to that question in the form of “promoted

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