Facebook (Finally) Explains What Happened to Your Organic Reach

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We’re all aware that our beloved Facebook has gone through some…changes this year.

You may recall a certain blogger’s attempts to explain the new “problem with Facebook” in a clip that went viral way back in January, but the company’s own ad product marketing leader Brian Boland finally addressed the issue in a post that went live yesterday.

So what happened to that organic reach? Let’s review…

First, Boland attributes some of the decline to a simple content overproduction problem:

“There is now far more content being made than there is time to absorb it.

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