Facebook COO Sheryl Sandberg: "People Want to Interact With Marketers the Same Way They Interact With Friends and Family"
At the Times Center in New York this morning, Facebook COO Sheryl Sandberg delivered a keynote Advertising Week presentation to a packed house, titled, “Facebook: Knowing Is Better.” The big news of the day was Facebook’s partnership with Nielsen Online to better measure ads on the site.
Sandberg admitted that the company has “had some stumbles, some of our own making,” but also mentioned, “If you’re not on Facebook now, you’re not part of the conversation.”
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