Survey: Marketers That Host a Facebook Contest Are Happy with the Results
ShortStack, which helps clients with Facebook contests, forms, and other page enhancements, has conducted a study of its users to get a sense of why they host contests and what works best. ShortStack users, according to a company spokesperson, are a mixture of PR and advertising pros, social media managers, graphic designers, and small business owners.
According to the survey, 57.7 percent of the respondents had run a Facebook contest and 82.4 percent of those respondents said the contest met their goals.
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