Expanding 'Runner's World'
The name speaks for itself: Runner’s World focuses on issues and topics of interest to those who enjoy running. However, the number of issues and topics that apply to this group has steadily grown since David Wille became EIC in 2004. While “training and fitness” are still important, executive editor Charlie Butler says, stories covering “the nutrition area… long-form stories and profiles” are also published.
In this latest “How to Pitch for PR” feature, Mediabistro takes a closer look at how to get your clients into Runner’s World, which has a circulation of 660,000 and publishes monthly.
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