Everyone Rode Lady Gaga's Egg For Grammy Publicity

As Lady Gaga’s minions made their way down the red carpet for last night’s Grammy awards presentation carrying the superstar in a giant egg, her people were on hand to give Ryan Seacrest the details about what the heck was going on. In short, a lot of PR activity.

Of course, Lady Gaga gets talked about for turning up in an egg to “incubate” before her performance. Hussein Chalayan, usually known for his fashion designs, gets a mention as the creator of the “womb” that Gaga was birthed from (eek!) out of substances that the singer’s creative director Laurieann Gibson couldn’t disclose.

And

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in