Even With Cuts Looming, PR Is a Worthy Expense for Nonprofits

Although Congress continues to wrestle with the 2011 budget, there’s one element that seems certain: there will be cuts. According to the Washington Post, in order to avoid a complete government shutdown, there are talks of $30 billion in spending cuts, which is just half of what conservatives are asking for.

Nonprofits that depend on federal funding are feeling the pinch. Despite or because of the inevitable cuts, PR has become even more important.

“We don’t have the resources to pay lobbyists or to buy TV ads or things that perhaps a corporation or a wealthier organization might be able to do,” says Jennifer Rison, program coordinator with the Children’s Leadership Council (CLC), a coalition of about 60 advocacy groups.

The CLC has recently started working with a PR firm, Slowey/McManus Communications.

“We need the ability to get messages out that resonate with constituents and lawmakers,” Rison adds.

Rison is the only comms staffer with the...

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