Even the President Talks to YouTube Influencers Now
The event scored headlines, but was it a win overall?
You’re certainly aware that President Obama had a conversation with three YouTube “stars” yesterday. The event earned lots of headlines and showed us, as Edelman’s David Armano put it, “How Team Obama Masters Modern Media” despite the fact that viewership for the State of the Union dropped to a 15-year low.
You may be shocked to learn that Bethany Mota, a California teenager with more than eight million subscribers who vlogs about “hair, makeup, fashion, DIY projects, and basically anything that I love,” was not too interested in politics before the event.
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