Even the President Outsources Social Media Event Promotion

Everyone’s aware of his upcoming State of the Union speech; they may have watched it religiously in the past because it was part of every “water-cooler conversation” and most prefer to be in the know even if they agree that there will never be another Kelly Clarkson or Carrie Underwood or even a Clay Aiken.

Now, though? It’s still true that everyone with a job in media or politics will be watching Obama’s State of the Union address, but with so many options for viewing and streaming all sorts of niche content as well as variations on the main event (did we mention that three different Republicans will give responses this year?), it’s easier than ever to tune out and watch something else.