Even Samsung's 'Brand Advocates' Prefer iPhones

Ethics are a little different in China.

samsung s6

One of the hot topics in the industry at the moment concerns brand advocates/influencers and the ethics surrounding the work they do: should brands disclose the fact that they pay unofficial everyday spokespeople to promote their products?

Another, completely different issue arose in China last week, however: seems that even Samsung’s fans prefer Apple.

China Times reported that Samsung gave 500 “fans” some pocket change to attend a press event for the release of the new Samsung S6 Edge last Friday:

“The recruiter said Samsung’s requirements for these people were that they be younger than 30 and look like students.

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