EuroRSCG PR North America announced a dedicated media relations department today, branded Newsengine. Lisa Vanella was named director of the integrated offering, reporting to Mary Coyle, SVP and director of media relations.
The release includes a laundry list of offerings including: press conferences; desk-side briefings with editors; live and virtual press events, pop-ups and editor experiences; national morning-show plaza “stormings” and street teams; viral campaigns; online petitions; blog outreach; and social networking efforts on Twitter, Facebook and YouTube.
Newsengine is the first big Euro RSCG announcement with the new Marian Salzman’s name attached since she joined as president two months ago. She was Chief Marketing Officer of Porter Novelli.
Euro RSCG Worldwide PR North America is part of the 233 office Euro RSCG Worldwide PR, the biggest division of the French company Havas.