Marian Salzman, CEO of Euro RSCG Worldwide PR in North America, is not a fan of the whole “let’s come up with a new definition of PR” thing.
“Those imbeciles at PRSA [Public Relations Society of America],” she says. “…I don’t think we need trade organizations to sit down and figure out the definition of public relations. We need a different industry if that’s what we need.”
This is just one of many thoughts Salzman shared with Mediabistro for its latest “So What Do You Do?” feature. From personal relationships to “group think” to miso soup, Salzman covers a wide range of topics spanning her life and career. Salzman got her start in market research and advertising, was sidetracked by serious illness, and made her way to the top levels of the PR industry.
With all she’s accomplished, Salzman is still her own harsh critic. “I’m very good at advising other people; I’m absolutely stupid when it comes to myself,” she says.