EPA Head Hits Reddit to Promote New Climate Initiative

reddit_logo_banner

It appears to be official: when you have a campaign to promote and would like to do a little bit of that old-fashioned engagement with the public, Reddit is the place to be. It’s not just for reputation management.

Yesterday EPA administrator Gina McCarthy hit the AMA section to answer questions about President Obama‘s new regulations on C02 emissions.

How did she do?

The overall results were something of a mixed bag. Unfortunately, there’s no satisfying answer to the most important question:

Reddit1

Other users were predictably critical of her (admittedly general) answers to more specific questions:

Reddit2

Here’s another very important one…and another “we’re working on it” answer:

Reddit3

Unfortunately, there’s only so much detail one can go into on these matters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in