Enfatico PR Folds Into Cohn & Wolfe's Axicom
Enfatico, the massive full service agency assembled by holding company WPP (Nasdaq: WPPGY) to handle all marketing and communications for Dell, announced the PR division of the company will merge with fellow WPP agency Axicom, a subsidiary of Cohn & Wolfe.
Axicom will serve as global PR agency of record for Dell, in addition to Real Networks, McAfee and Cisco Consumer Products. The agency now counts more than 100 employees. Kelly McGinnis will serve as President, U.S.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in